Put every number back on its date
Niu Lai earned only ¥7,705 in its first ten days. The important point is not merely how small that number was, but how little market attention the film initially received.
By August 17, cumulative box office had passed ¥13.24 million. The gap reflects a simultaneous surge in screenings, online discussion and curiosity-driven attendance.
Contrast became the first piece of media
The gap between polished publicity art and rough on-screen animation first circulated as screenshots, clips and jokes. Early viewers often went not because they expected a good film, but because they wanted to witness the contrast themselves.
As cinema reactions and check-ins returned to the feed, buying a ticket became a way to participate in the online event. Attention began converting into screenings and revenue.
Revenue cannot settle the artistic argument
Box office proves that people paid for an experience. It does not automatically prove that the story, animation or sound reached the standard expected of a theatrical feature.
Box office can show how a film was noticed, but it cannot rate the film for you. Check the day's sessions and prices when you are ready to go.