Screenshots compress a complicated judgment
Placed side by side, a polished poster and a rough frame compress production scale, narrative intent and years of labour into one question: why are they so different? That format travels because it needs almost no context.
Efficiency is not completeness. A screenshot can demonstrate contrast, but cannot stand in for pacing, sound or the experience of the entire film.
Promotional material makes a promise
Commercial art does more than attract attention; it shapes expectations of quality and genre. When promise and film diverge, disappointment and curiosity are both understandable responses.
Poster and film can be compared, but one screenshot cannot replace an 86-minute viewing. The makers' circumstances deserve understanding, and a ticket buyer's disappointment is just as real.